The Urban Echelon “Black Excellence Business Spotlight” is
designed to showcase young professionals and their businesses. This “Black
Excellence Business Spotlight” goes to Belinda Cook and her business HBCU
Excellence. Belinda is a D.C. native and a senior at Bennett College majoring
in Business.
When did you start your business?
- I started my business
December 2014, but didn’t release information until April 2014.
Why did you start your business?
- I started my organization
to promote students attending Historically Black Colleges and Universities
(HBCUs). However, since branding my organization I have added t-shirts and
plan to expand with more apparel.
What is the goal or mission of your business?
- My goal is promote
students attending our illustrious institutions, while spotlighting to the
greatness that we produce and things happening on the campuses nationwide.
How do you define black excellence?
- I define black excellence
as GREATNESS! African American students putting their best foot forward
while serving in all capacities i.e. Community Service, Studying Abroad,
Employment, leadership opportunities and giving back as a whole. For so
long we have been shed in a negative spotlight and this is my opportunity
to showcase our young brothers and sisters doing the right thing.
Personal Instagram Page: Thatsling_
Make sure to show your support!
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